How to Organise & Advertise an Event via Facebook
Or, ‘Anime Dublin 2013′.
On Saturday April 6th I had the pleasure of partaking in the organisation of Anime Dublin 2013, a one day Japanese culture event catering mostly (actually almost entirely) to Ireland’s growing anime/manga convention scene.
The remit of the day is simple – as it’s relatively small (270 people this year) there’s a greater focus on the socialising aspect rather than organising ornate shows or big showcase events. So there’s no big stage with 4 hours of gameshows and the games room is less than a quarter the size of Eirtakon. It’s simply not the point of Anime Dublin.
With that in mind we split the venue into three. A large main room twice the size of the other rooms where we arranged a seating area in one corner and a large open space at the opposite end for about a dozen random games and tournaments we cooked up in advance. Quick play, easy to pick up medium-scale fares like Anime Pictionary, Speed Friending (like speed dating but considerably less pervy and easier to get into), Twister and so on. In between we’d show anime shorts that required absolutely no attention span whatsoever, such as AMV Hell and a battery of AMVs a former Eirtakon committee member likely pulled from Kazaa in 2001 (they were fantastic, incidentally). In addition there were a few tables catering to various interests such as a bring n buy section and an origami area.
The other two rooms were a gaming room and a panels/screening room, both of which were open from 10am til 10pm.
From the feedback I’ve seen so far some people were expecting a more large convention atmosphere, complete with a traders hall, 2/3 screening & panel rooms and a games room packed out with 20 TVs and stinking like the gates of hell. It’s not something that ever occurred to me as I always saw Anime Dublin as a small & well structured social event (although other than that the feedback was overwhelmingly positive and contained some constructive ideas for next year). Interesting peoples perceptions of Anime Dublin in that regard, hopefully we can change it in the years ahead.
So anyway that’s the rough structure of Anime Dublin. What makes it interesting is that it’s the first event I’ve been involved in that was organised and advertised entirely on Facebook, with the exception of a handful of Twitter posts. The organising committee had a closed group and everything happened from there – meeting times, venue location suggestions, money talk and, oh, literally everything related to running the day.
And, amazingly, it went quite well. It actually went as well compared to my preferred traditional medium of organising, that of private forums. My main concern still remains that a larger event would easily spiral out of control on a Facebook group as the lack of effective threaded discussion separation and detailed search function would quickly turn everything into a shit soup. I have however been proved wrong that it’s not possible to organise events via Facebook – quite the opposite as it saves from having to buy domains/set up forums/get committee people to register etc.
On a marketing level, such is the advanced current nature of Facebook integration to many Irish peoples daily lives, reaching out to our target audience was quite easy. There are literally dozens of active Irish-based anime & Japanese culture groups on Facebook and they’re all happy to hear about new events etc. Taking a quick look at each and seeing what they’re into, tailoring a quick post to their interests and keeping an eye on the thread for any follow-up questions is quick and easy PR.
Another tactic was using existing channels via Eirtakon’s and Nom-Con’s Facebook and Twitter pages, which gave AD exposure to several thousand people on a regular basis.
The whole setup worked, as some 67% of survey respondents said they heard about the event through Facebook.
Now, downsides. As I said, I think with a larger event and multiple different threads going on consistently at the same time across different departments, it would quickly descend into a shit storm of confusion and… shit. I also don’t think that only Facebook should be used for advertising – while everybody might be on FB, that doesn’t mean everybody looks at what you’re posting! So diversity of media is very necessary to reach a wider audience. But, for what it is, and how it panned out, and how the word was spread, everything worked very well indeed.






